Do you think this is very important? what is the joy of eating ice cream if you don’t hurry to eat the whole thing because otherwise, it will melt down? Will it be very enjoyable to sit for an hour in front of your ice cream and then eat? How many people in this world wait for hours to eat their ice cream after being served?
The only good side of this invention is for the takeaway food delivery companies like Uber eats/ Deliveroo/ Menulog etc who can deliver ice cream in solid form to the door of customers. Happy food delivery.
This news was published in New Scientist magazine in May 2018.